Raising tobacco taxes is one of the most effective means to improve public health.

This website provides a wealth of materials and examples to support tobacco tax communications campaign efforts.

Explore tobacco tax communications resources, organized in the following topic areas:

Tax and Decision-Makers
Resources about how the tobacco industry gains profits while imposing a huge burden on governments and individuals, the tactics of tobacco companies fighting against tax measures, and how the public wants leaders to prioritize their health
Tax and Decision-Makers
Resources about how the tobacco industry gains profits while imposing a huge burden on governments and individuals, the tactics of tobacco companies fighting against tax measures, and how the public wants leaders to prioritize their health
Tax and Decision-Makers
Resources about how the tobacco industry gains profits while imposing a huge burden on governments and individuals, the tactics of tobacco companies fighting against tax measures, and how the public wants leaders to prioritize their health

Case Studies

Explore in-depth case studies of tobacco tax communications campaigns, highlighting campaign strategies, messaging and creative for country-specific tax advocacy.

Issue AreaTitleURLDescription
Tax and IndustryMexico Case Study

A case study of the messages and tactics used in a successful tobacco tax campaign in Mexico to aggressively combat industry arguments of job losses as untrue.

Tax and the EconomyCase Study: Lessons from Pakistan

Case study detailing communications strategy in tax campaign in Pakistan and how the media messages highlighted how increasing tax on tobacco products can help protect vulnerable populations.

Tax and Public HealthMobilizing Youth as Tax Advocates

Case study about mobilizing youth as tax advocates.

 

Tax and IndustryKenya Case Study

Case study about Kenya tax campaign in which they utilized media to inform and mobilize the public to show support and send a strong message to decision-makers.

Tax and the EconomySuccessful Country Examples

Examples from tobacco tax communication campaigns in Philippines, Kenya, Chile, and Mexico.

Tax and Decision-makersMexico Case Study

Case study about compelling creative content calling out decision-makers to support higher taxes on tobacco.

Research

Explore key facts, data and research synopses that can be used in tax communications efforts.

Issue AreaTitleDescriptionURLDate Published
Tax and Public HealthWorld Health Organization “The Economic andHealth Benefits of Tobacco Taxation”

Helpful country examples and graphs on reducing tobacco consumption and substantial revenue generated by tobacco taxes.

2015
Tax and IndustryCTFK: Taxation and Price: Countering Industry Arguments

Helpful information and guidance on how to respond to false industry claims about taxation.

2020
Tax and the EconomyTobacconomics: Cigarette Taxes Scorecard

Policy brief on global tax scorecard by country which includes a rating system on affordability change and tax structure.

2021
Tax and Public HealthThe Tobacco Atlas

Fact sheets with statistics about current rates of smoking and tobacco use with details on youth smoking prevalence and deaths caused by tobacco.

2024
Tax and the EconomyWorld Health Organization: Earmarked tobacco taxes lessons learnt from nine countries

This document offers valuable insights into various countries and subnational states that have allocated a portion of their tax revenues to healthcare and health promotion initiatives. It details how these regions have utilized tobacco tax revenues specifically to support their health-related programs.

2024
Tax and Public Health, Tax and the EconomyTobacco Taxes: Available Evidence for Argentina

As a consequence of tobacco consumption, it was estimated that approximately 47,700 people die each year in Argentina from diseases linked to smoking and almost $197 billion are spent on direct costs1.

2023
Tax and Public HealthTobacco taxes in Argentina: Current Situation and Recommendations

As a consequence of tobacco consumption, it was estimated that approximately 47,700 people die each year in Argentina from diseases linked to smoking and almost $197 billion are spent on direct costs1.

2023
Tax and Public HealthArgentina: The Supreme Court Issued Two Rulings In Favor Of The “Minimum Tax” On Cigarettes

In one week, two Supreme Court rulings in favor of the “minimum tax” on cigarettes. Although Argentina has seen a decline in the percentage of smokers since 2005, the country still has a high prevalence of tobacco consumption. The latest National Risk Factor Survey in 2018 reported that 22.2% of the adult population uses tobacco, with 97.2% of these users being cigarette smokers.

2024
Tax and Public Health, Tax and the EconomyHealth Taxes: The Task Force on Fiscal Policy for Health Report 2024 A Compelling Policy for the Crises of Today

Report from Bloomberg Philanthropies that highlights enormous health and financial benefits of raising excise taxes on tobacco, alcohol and sugary drinks, finding that increasing the price of these health-harming products can prevent millions of deaths and generate trillions in revenue for governments worldwide, especially in low- and middle-income countries. The report, released by the Task Force on Fiscal Policy for Health, underscores the urgent need for governments around the world to implement this under-utilized policy and improve public health.

2024

Earned Media

Explore news articles and press releases advocating for tobacco tax.

Issue AreaTitleDescriptionURLDate Published
Tax and the Economy“British American Tobacco Drains Nearly $700 million in tax revenue and low and middle-income countries”

Press release on how British American Tobacco is taking advantage of accounting loopholes to gain profit from low- and middle-income countries.

2019
Tax and Public HealthGo beyond e-cigarette ban: raise tobacco taxes further to truly protect public health

How Hong Kong can learn from the UK and raise taxes on tobacco products to help curb tobacco use.

2019
Tax and Public HealthOp-ed template about how cigarettes shouldn’t be more affordable than milk or eggs.

Op-ed template about how cigarettes in Indonesia shouldn’t be more affordable than milk or eggs. Can be adapted to your country.

2024
Tax and Public HealthOp-Ed about Affordability of Tobacco Products

Op-ed Template about the affordability of tobacco products and how they should not be so affordable. Can be adapted and adjusted to your campaign.

2024
Tax and IndustryPress Release: The price war between the cheapest cigarette brands has begun.

On June 28th, the “Foundations and Starting Points for the Freedom of Argentinians” law was passed, which included a chapter with amendments to the Internal Taxes on tobacco. Less than two weeks after the implementation of these modifications, a price war began among the cheapest cigarette brands, thereby harming public health.

2024
Tax and Public Health, Tax and IndustryPress Release: World No Tobacco Day: The priority is the health of the population, not the interests of the tobacco companies

Following the introduction of a proposal to modify tobacco taxes in the “Bases Law” project, FIC Argentina warns about the negative effects that said reform may entail and requests to move forward with a policy focused on protecting the health of the population. .

2024
Tax and Public HealthPress Release: Healthy taxes: A Powerful Tool For Preventing NCDs Associated With Tobacco Consumption

With the purpose of promoting healthier consumption habits and promoting the prevention of chronic non-communicable diseases, it is worth mentioning the existence of at least two types of fiscal policies that can be promoted: a. On the positive side, subsidies focused on consumption or habits that are sought to be promoted, b. by the negative, taxes focused on consumption or habits that are sought to discourage.

2023
Tax and Public HealthYouth Support Tobacco Tax Increase in Costa Rica

Letter to the deputies about proposed increasing taxes on tobacco products.

2025
Tax and Public Health, Tax and Decision-makersNational Anti-Tobacco Network: Youth support increasing tobacco taxes

The National Anti-Tobacco Network (Renata) reported this Friday that in recent days it has been interviewing young people to learn their opinions about Bill 23.880, which aims to increase taxes on tobacco products. According to Renata, 100% of those interviewed believe the law should be approved as soon as possible.

2025
Tax and Public HealthYoung Costa Ricans Support Increasing Tobacco Taxes.

The Bill for the Social Responsibility of Tobacco Consumption proposes increasing tobacco taxes and unifying their collection to simplify the work of the Ministry of Finance.

According to the National Anti-Tobacco Network (RENATA), young people support this bill, which would raise taxes on tobacco products. 100% agreed that this law should be approved as soon as possible.

2025
Tax and the EconomyDo Young People Support Increasing Taxes on Cigarettes?

Experts and the National Anti-Tobacco Network (Renata) are promoting a bill that aims to raise cigarette taxes to 65%. Recently, they conducted a survey among young people, and the majority agreed with increasing the taxes.

2025
Tax and the EconomyWhy Increase Tobacco Taxes?

Tobacco taxes in Costa Rica have remained unchanged since 2012, when Law 9,028 was approved. That’s why a bill promoted by the National Anti-Tobacco Network (Renata) seeks to raise that tax to 65% (see attached video from Telenoticias).

2025
Tax and Decision-makersLetter to the Deputies in Costa Rica #1

Letter to the deputies about proposed increasing taxes on tobacco products.

2025
Tax and Decision-makersLetter to the Deputies in Costa Rica #2

Letter to the deputies about proposed increasing taxes on tobacco products.

2025

Images

Explore creative imagery you can freely use in communications efforts, including links to edit image templates directly in Canva.

Tax and Decision-makers
Tobacco Tax is A Political Win

Graphic showing that tobacco tax is a political win for decision makers with strong backing from the public.  

Tax and Decision-makers
Vote Yes To A Tobaco Increase

Graphic directed to decision makers to vote in favor of tobacco tax increase. 

Tax and Industry
Cheap Tobacco Is A Trap

Graphic about cheap tobacco is a core industry strategy. 

Tax and Public Health
Tobbaco Tax Is A Public Health Win

Graphic about raising tobacco taxes and how it helps public health.

Tax and the Economy
Tobacco Prices Impact The Economy

Graphic depicting how tobacco prices can impact the economy negatively.  

Tax and Public Health
Cigarette Consumption

Graphic about how a tax increase can help curb consumption.

Tax and Public Health
Raise Tobacco Taxes to Prevent the Addiction of Youth

We support raising tobacco taxes to help prevent the addiction of a new generation of tobacco users

Tax and the Economy
Tobacco Taxes is Effective

Graphic about how tobacco taxes being an effective way to lower consumption.

Tax and Public Health
Affordability of Tobacco Products

Graphic about what children are potentially buying with their lunch money.

 

Tax and the Economy
Affordability of Tax Products

Graphic about what children are potentially buying with their lunch money.

Tax and Public Health
Which Should Be More Affordable For Your Child?

Graphic showing the price comparison of everyday products like lunch compared to tobacco products.

Tax and Public Health
Affordability of Food vs. Tobacco Products

Graphic about the cost of food vs cheap tobacco products.

Social Media

Explore posts on Facebook, Instagram, X and TikTok from organizations advocating for tobacco tax.

Scroll to Top

The public wants government to raise tobacco taxes. Policy makers and government officials can benefit by implementing this popular policy.

  • The public wants leaders to prioritize their health and well-being, not tobacco industry profits.
  • Tax policies that reign in the tobacco industry are a popular and effective means to generate revenue.
  • Higher tobacco taxes shift company profits to government revenues, which can be allocated to further tobacco control efforts and other critical health and development needs.

Well-designed Tobacco Taxes Counter the Negative Impacts of Tobacco on Our Economy and Drive Significant Public Benefits

  • a. Tobacco addiction imposes huge costs for government, businesses and individuals.
    Tobacco use increases healthcare costs and results in lost worker productivity and
    wages due to tobacco-related disease, morbidity and mortality.
  • b. Cheap tobacco devastates family finances, particularly among low-income households.
    • Tobacco addiction drains money from low-wage workers and impacts
    household budgets for essential items like food, clothing and education.
    • Tobacco-related diseases increase personal healthcare costs and decrease
    earnings, exacerbating issues of poverty for low-income households. 
  •  c. Tobacco taxes are an effective and immediate revenue source and have minimal
    economic impact.
    • Tax increases directly benefit governments through increased
    revenues.
     Every nation and sub-national entity that has significantly increased its tobacco tax has enjoyed substantial increases in revenue, even while reducing smoking.
  • • There is considerable potential for tobacco taxation to generate much-needed
    financing for development and health programs, particularly in low- and
    middle-income countries.
    • The tobacco industry’s claims of taxes resulting in job losses are overstated.
    Tax increases have been shown to have a minimal effect on overall
    employment.
  • d. For tobacco taxes to be effective, they must result in an immediate and significant
    increase in prices for most products on the market.
    • Tobacco use rates decline the most when taxes result in a dramatic and
    immediate increase in product prices.
    • While nearly all countries tax tobacco products, an excise tax is the most
    important type of tobacco tax, since it applies uniquely to tobacco products
    and raises prices relative to those of other goods and services.
    • Simpler tobacco tax structures are more effective than complex (tiered) ones
    which are difficult to administer and can undermine the health and revenue
    impacts of tobacco excise taxes..

Tobacco companies strongly oppose tobacco taxes because they know taxes effectively reduce tobacco use and the companies’ profits.

The industry has a documented pattern of interfering with tax policies including pressuring public officials, subverting legislation, and presenting legal challenges to delay processes. 

b. The tobacco industry’s claims on illicit trade and tax revenue loss are not credible. Tobacco companies are involved in or complicit in illicit trade. 

c. The tobacco industry uses retailers, tobacco farmers, hospitality workers and others as puppets to fight tobacco tax increases when the reality is taxes have a neutral impact on overall employment. 

Tobacco Taxes are the Single Most Effective Way to Reduce Tobacco Use, Improve Public Health, and Save Lives.

  • The most direct and effective method for reducing tobacco consumption is to increase the price of tobacco products through tax increases. Higher tobacco prices encourage cessation among existing tobacco users, prevent initiation among potential users, and reduce the quantity of tobacco consumed among continuing users.
  • Higher tobacco taxes are effective at reducing smoking rates among vulnerable populations such as youth and low-income smokers.
    • Every 10% increase in prices shows an overall cigarette prevalence reduction by about 4% or 5%. 
    • Tobacco Taxes reduce youth smoking by about 6% and prevent young people from initiating smoking.
  • Keeping tobacco products cheap is a core industry strategy to increase the overall consumption of tobacco products, lure youth to addiction, and make it harder for smokers to quit.
    • Tobacco is cheap and getting cheaper, especially compared to staple products like food and clothing.
    • Tobacco prices are kept low in targeted countries to spur a new generation of addiction.
  • Tobacco use is the leading cause of preventable deaths globally, accounting for about 8 million deaths each year.
    • Tobacco use is the world’s leading cause of preventable death, killing more than eight million people worldwide and causing more than $1.4 trillion in health care expenses and other economic harm each year.
    • Tobacco use is the only risk factor shared by all four main categories of NCDs,  cancer, heart disease, chronic lung disease and diabetes – and accounts for nearly one in six deaths from NCDs.
    • Tobacco consumption causes more deaths annually than the combined toll of HIV/AIDS, TB, and malaria.